At a Glance –

If there was ever an owner who has truly fallen in love with his boat all over again…it would be Jim.

From the day we met Jim and Michelle, it was clear Princess Mitchie was close to the owners hearts. Both Jim and Michelle had specific goals to achieve in Remastering their Saloon – maintaining the true character of their beloved 61, whilst personalising to their specification and recreating that new boat feeling once again.

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After our refurbishment on the left. Before on the right hand side.

Undeniable Value

“This is the best money I’ve spent” – Jim Davidson, owner.

Investing in a bespoke yacht refit will help you fall in love with your yacht all over again.

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A Truly Bespoke Design

“The great thing is, none of this is off the shelf. The head designer of Setag, Sarah, came to my house, came to the boat – made suggestions…and she told me what the boat should really look like. I left it to her and my wife and I couldn’t wish for a better result.

I love this boat and now she’s got her frock on.” – Jim Davidson, owner.

 

We have now created the best Princess 61 in the world.

 

Considering a Design & Refit project?

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We look forward to realising The Art of The Possible with you.

Up close of the side of a luxury yacht on the water on a sunny day

Squadron 42 – 2012

This 2012 Squadron 42 was in a good condition – her design was just out of date and not to her new owners tastes and requirements. We were called upon to create an environment equalling, if not surpassing today’s standards to ensure the owners fell in love with her again.

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Targa 50GT – 2012

This 2012 Fairline Targa 50GT project was complete within just over 3 weeks on the owners berth. The soft greys, contrasting colours and textures of this scheme now bring a modern high-end feel to this yacht.

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Projects

Explore below completed Design & Refit projects. We pride ourselves on our ability to produce high-quality factory standard refits within, on average, 4-5 weeks. Meaning we can still return your beloved new yacht back to you within just over a month, ready for your enjoyment

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...